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What is a Japanese Chirashi

What is a Japanese Chirashi?

Japanese chirashi (aka Eiga Chirashi (映画チラシ, "movie flyers") are movie flyers, typically printed on a sheet of paper or cardstock, that advertise a specific film or theater event. They are commonly distributed in Japan as promotional materials for new films and often feature images of the main cast, scenes from the movie, and information about the film's release date, director, and more. Chirashi can be seen as an important part of Japanese film culture, and they are often collected by fans and enthusiasts as a way to commemorate and preserve memories of their favorite movies. Some chirashi are rare or limited edition, which can make them highly sought after by collectors.

Why collect Chirashi?

  1. Nostalgia: Many people collect chirashi as a way to preserve memories of their favorite films from the past.

  2. Artistic Value: Japanese chirashi often feature stunning artwork, including images of popular characters, scenes from the movie, and promotional artwork created specifically for the film.

  3. Cultural Significance: Chirashi are an important part of Japanese film culture, and collecting them can provide insight into the history and evolution of Japanese cinema.

  4. Rarity: Some chirashi are limited edition or only distributed in specific regions, making them valuable to collectors.

  5. Investment: Some people collect chirashi as an investment, as the value of rare and highly sought-after chirashi can increase over time.

See our collection here.