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Eiga Chirashi (映画チラシ, "movie flyers") are placed in cinema lobbies in Japan to promote current and future movie releases. They often take the form of a miniature replica of the movie's poster with promotional photos and copy on the reverse.
The standard Chirashi is a single B5 sheet (approximately 7"x10"/18cmx26cm) with the poster design printed on the front in colour.
What's unique about Japanese movie posters is that much of the artwork is custom created for the Japanese market, with a distinctive Japanese design. The Japanese poster will often look quite different to the artwork available in other countries. In many cases the design is superior, and some innovative releases include fold-out posters and specialty prints you won't find anywhere else.